NEW COLLECTION NATIONAL
INDIA
By IFAB MEDIA - NEWS BUREAU - November 25, 2024 | 84 3 minutes read
adidas Originals and Edison Chen continue their collaborative journey by unveiling the next chapter of their partnership with the launch of the CLOT November Collection by Edison Chen. In this collection, the two creative forces explore the concept of “Endless Escapism,” where movement and self-discovery go hand in hand.
The concept of “Endless Escapism” comes alive in the campaign by venturing into new creative realms while continuing a cultural exploration. The cast includes some of the most influential skateboarders from the adidas skateboarding roster. Zach Saraceno, from Encinitas, California, is a rising talent known for his power and finesse, handpicked by Tyshawn Jones for his brand, King. Jenn Soto, born in the Bronx and raised in Jersey City, made her mark in top skate contests and now leads the female street skating scene. Miles Silvas, Thrasher Magazine’s Skater of the Year from Sacramento, California, is pushing skate culture forward with his effortless style and progression. Each embody the essence of "Endless Escapism," and tap into mental spaces that help them break away from the everyday noise. Through their movements, they invite us to engage more deeply with our surroundings. By following their journey through their cities, we explore how their interaction with physical spaces unlocks new mental landscapes, leading to a stronger connection with both their environment and their true selves.
The CLOT November Collection by Edison Chen represents a bold blend of authenticity and style, offering a fresh take on sportswear through a lens of luxury and modernity. The collection mixes tradition with contemporary elegance, reflecting casual confidence. Additional standout pieces include the coaches-style CLOT Warmup Jacket in vibrant blue and bronze with bold color-blocking and embroidered details with Chinese lettering reading “CLOT” on select apparel pieces. The CLOT Long Sleeve Rib Tee and Pique Polo offer refined comfort in classic white, and the loose-fit CLOT Adibreak Pant features bold color-blocking and snap- button side panels in carbon and brown oxide.