U.S. Polo Assn. (USPA Global) and Arvind Fashions Limited have been honored with the esteemed Marketing Campaign of the Year Award for their "Born to Play" campaign at the CMO Asia Awards 2024, held in Singapore. The campaign features the exclusive U.S. Polo Assn. x His Highness Sawai Padmanabh Singh Collection and celebrates the brand's deep-rooted connection to the heritage of polo.

The "Born to Play" campaign pays tribute to the rich history and spirit of polo while showcasing the vibrant collection co-designed by His Highness Sawai Padmanabh Singh in collaboration with U.S. Polo Assn. The campaign was first launched in India, where it resonated strongly with audiences, offering a fresh perspective on the sport and its cultural significance.

Promotional elements of the campaign were prominently displayed across India, from billboards to high-visibility areas like train stations and airports, leaving a lasting impression on viewers. The collection, infused with the elegance of polo and the creativity of His Highness, embodies a perfect blend of tradition and modernity, making it a standout collaboration for the brand.

This recognition at the CMO Asia Awards highlights the exceptional efforts of the teams at U.S. Polo Assn. and Arvind Fashions, who worked tirelessly to make the campaign a success. Their ability to craft a compelling narrative around the collection and deliver it with impactful marketing strategies has set a benchmark in the industry.

U.S. Polo Assn. expressed gratitude to its hardworking staff and partners for their contributions to the campaign's success, emphasizing how this collaboration has strengthened its brand presence in the region.

The award is a testament to the power of storytelling and innovation in marketing, reinforcing U.S. Polo Assn.’s position as a leading lifestyle brand globally.