Global athletic and lifestyle brand New Balance has officially opened its first store in Kerala, located in Lulu Mall, Kochi. This marks a significant milestone for the brand as it expands its footprint in India, bringing its renowned expertise in running excellence and comfort fashion to the vibrant city.

Headquartered in Boston, Massachusetts, New Balance has been a pioneer in sportswear and craftsmanship since its establishment in 1906. Guided by its mission to empower people through sport and innovation, the brand has built a strong reputation for delivering high-quality athletic and lifestyle products that inspire positive change within communities worldwide.

In 2023, New Balance reported global sales of $6.5 billion, reflecting its robust presence in the industry. The company employs over 9,000 associates globally and operates five athletic footwear factories in New England, USA, and one in Flimby, U.K. Notably, New Balance MADE U.S. footwear features a domestic value of 70% or more, demonstrating the brand's commitment to local manufacturing, although this line constitutes a limited portion of its U.S. sales.

The new store at Lulu Mall promises to offer Kochi customers a premium retail experience, showcasing New Balance’s iconic running shoes, lifestyle sneakers, and sportswear collections. This expansion aligns with the brand's vision of making world-class products accessible to a wider audience while continuing to deliver style, innovation, and comfort.