Swarovski has announced an exciting new licensing agreement with Coty, one of the world’s leading beauty companies, marking the brand's entry into the fragrance and beauty industry. This strategic partnership, rooted in a shared focus on creativity and innovation, aims to bring Swarovski’s distinctive essence of pop luxury and joyful extravagance to beauty enthusiasts worldwide.

The collaboration will enable Swarovski to expand its brand identity through luxurious beauty products that celebrate individuality and craftsmanship. The first collection under this partnership is expected to debut in 2026, promising a unique blend of Swarovski’s iconic design ethos and Coty’s expertise in the beauty sector.

The announcement was shared on Swarovski’s official LinkedIn page, underscoring the brand’s excitement about this new venture. The partnership represents a significant step in Swarovski’s journey to redefine luxury and elevate its presence in new markets.

This collaboration combines Swarovski’s legacy of innovation and artistry with Coty’s extensive experience in creating world-class beauty products, setting the stage for a line that is poised to captivate consumers worldwide.