The Souled Store, a homegrown fashion brand known for its quirky merchandise and licensed products, has opened its latest outlet at Swagat Holiday Mall in Gandhinagar, Gujarat. This marks another milestone in the brand’s journey to connect with customers across India through its unique blend of style and pop culture-inspired designs.

Established in 2013, The Souled Store has become India’s leading brand for official licensed merchandise, offering a wide array of products that resonate with diverse interests. From t-shirts, boxers, backpacks, and mobile covers to socks, pins, badges, and more, the brand is celebrated for its ability to help customers express their individuality.

The Souled Store partners with popular movies, TV shows, sports teams, comedians, and musicians to create exclusive collections that combine creativity with high-quality craftsmanship. This expansion to Swagat Holiday Mall allows fans and fashion enthusiasts in Gandhinagar to explore and shop the brand’s extensive range in person.

With its friendly and approachable ethos, The Souled Store continues to set trends in the Indian retail landscape, offering something for everyone while staying true to its roots of creativity and self-expression.