Kraus Jeans, a leading lifestyle brand specializing in casual wear, has expanded its presence with the opening of its 9th store at Mangalore City Center Mall. This new store aims to offer a comprehensive range of denim collections designed specifically for the modern Indian woman.

Kraus Jeans has built a reputation for its meticulous attention to the body structure of Indian women, setting it apart from many other denim manufacturers. Understanding the differences in body structure between Indian and Western women, Kraus has focused on designing jeans that cater to the unique needs and proportions of Indian women. This approach ensures a superior fit, providing both comfort and style.

The brand’s collection includes a variety of denim styles, each designed with the intention of making women feel confident and comfortable. The designs are characterized by their thoughtful construction, which takes into account the typical body shapes found in Indian women. The use of high-quality fabric is another cornerstone of Kraus’ appeal, with no compromise on the materials used in its products. Whether it's the fit, fabric, or color, Kraus ensures that every pair of jeans is crafted to meet the highest standards.

Kraus' manufacturing process is driven by advanced technology, with the brand's state-of-the-art machines optimizing the potential of each fabric. This focus on quality is woven into the very fabric of the brand’s identity, with a commitment to producing durable, stylish, and comfortable denim.

The new store at Mangalore City Center Mall is part of Kraus Jeans' ongoing expansion across India. By opening new locations in key markets, Kraus aims to make its collections more accessible to women across the country, providing them with fashion-forward denim options that speak to both their aesthetic preferences and practical needs.