Canopy, an environment focussed not-for-profit entity, has released their annual Hot Button Report, which enables fashion brands and retailers to independently assess suppliers of Man-Made Cellulosic Fibers (MMCF) for their forest fibre sourcing.

Commenting on the ranking, H.K. Agarwal, Managing Director, Grasim Industries Ltd., and Business Director Birla Cellulose, said, “Birla Cellulose is proud to be leading the collaborative effort for scaling up Next Gen solutions. This prestigious recognition affirms Birla Cellulose’s unwavering dedication to enhancing sustainable wood sourcing practices, forest conservation, and maintaining transparency in the value chain.”

Birla Cellulose continues to invest in R&D in developing Next Gen Solutions and conduct lab and pilot-scale trials with a wide variety of feedstocks. The company will further develop and significantly scale up the use of Next Gen Solutions to reduce impact on forests.

“Hearty congratulations to Aditya Birla Group for once again securing the top spot in Canopy’s 2024 Hot Button Report,” said Nicole Rycroft, Canopy’s Executive Director. “We commend their hard work to remove Ancient and Endangered Forests from the MMCF supply chain and are encouraged by their consistent progress in brining Next Gen fibres to market at scale. We look forward to their continued leadership in 2025 in driving the sector’s transition to low-carbon Next Gen production.”

About Canopy's Hot Button Report

Canopy's Hot Button Report is the go-to resource for brands and retailers in the fashion industry when it comes to ensuring that they are sourcing from MMCF producers who are eliminating the risks related to biodiversity loss and deforestation in their supply chain. The importance of environmentally friendly business practices in the textile industry has indeed gained a significant amount of traction as more than 550 global brands are looking to source from 'green shirt' producers. The brands in question have combined annual revenues of over US $1 trillion, so this commitment from the brands can be viewed as a huge step in the right direction. The ranking of 'dark green shirt producer' is one that has gained an impressive amount of popularity amongst brands and signifies the highest level of implementation of Canopy Style requirements for Ancient and Endangered Forest conservation, transparency, Traceability and next-generation solutions.

Birla Cellulose, the Cellulosic Fibres business of the Aditya Birla Group, is a leading sustainability-focused Man-Made Cellulosic Fibres (MMCF) producer.

Birla Cellulose operates 11 sites for pulp and fibre manufacturing that apply environmentally efficient closed-loop technologies including recycled materials and enhanced conservation of natural resources. Its five advanced research centres are equipped with state-of-the-art facilities and pilot plants. Birla Cellulose’s fibers are made from renewable wood and are produced using a closed-loop process with significantly lower carbon emissions and lower resource consumption.

Birla Cellulose collaborates actively with its upstream and downstream partners to create a bigger and broader positive impact on the sustainability of its value chain. Visit https://www.livabybirlacellulose.com/