Purplle, India’s leading online beauty and wellness retailer, has now expanded its physical presence with the opening of a new store at Orion Mall, Panvel. Known for its vast selection of beauty and skincare products, the store promises to deliver a vibrant and personalized shopping experience to beauty enthusiasts in the area.

This new store opening marks another step forward in Purplle’s journey to bring beauty closer to its customers. Since its inception in 2012, Purplle has become one of India’s largest e-beauty destinations. With over 60,000 products from more than 1,000 brands, including its private labels such as FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae, the brand has consistently worked to make beauty accessible and inclusive for everyone.

Purplle’s commitment to innovation and customer-centricity extends to its offline presence as well. The Orion Mall store has been designed to reflect the brand’s ethos of “Beauty Without Barriers,” offering a curated range of cosmetics, skincare, and beauty essentials tailored to diverse preferences and needs. Shoppers can look forward to discovering a range of products that not only celebrate individuality but also promote self-care and wellness.

The brand’s innovative approach to personalization, honed through advanced analytics and cloud technology on its online platform, is seamlessly integrated into the in-store experience. This enables customers to find products that suit their unique requirements and enjoy a holistic shopping experience.

Purplle’s vision to make beauty accessible to all has resonated strongly with its loyal customer base, and the launch of the Orion Mall store serves as a testament to this commitment. Visitors to the store can immerse themselves in an array of colorful displays and discover the joy of experimenting with beauty products in an engaging and welcoming environment.

By bringing its philosophy of inclusivity and innovation to Panvel, Purplle invites everyone to join its ever-growing family and experience the transformative power of beauty. The Orion Mall store stands as a beacon of the brand’s dedication to enhancing its customers’ beauty journeys while continuing to redefine the boundaries of retail excellence.