Ludhiana welcomes an exciting addition to its fashion landscape as Rare Rabbit and Rareism, two celebrated brands under The House of Rare, officially open their doors at Sunview Plaza. This launch marks a new chapter in delivering premium shopping experiences to the city, blending style, craftsmanship, and innovation.

Rare Rabbit is renowned for redefining men’s fashion, challenging societal norms, and celebrating individuality through its thoughtfully designed apparel. With a focus on pushing creative boundaries, Rare Rabbit offers collections that resonate with the modern man, blending timeless aesthetics with bold statements.

Rareism, the counterpart for women, draws inspiration from India's rich artistry and heritage while embracing contemporary design. The brand is dedicated to innovation, offering versatile and sophisticated pieces that highlight elegance and cultural significance.

Both brands, owned by The House of Rare, an Indian fashion company, cater to a diverse audience with their exclusive range of clothing for men, women, and children. By combining traditional craftsmanship with modern sensibilities, Rare Rabbit and Rareism continue to establish themselves as trailblazers in the Indian fashion industry.

The new stores at Sunview Plaza promise Ludhiana’s shoppers an unmatched retail experience, showcasing collections that celebrate individuality, artistry, and contemporary flair.