In a significant move to cater to the evolving shopping preferences of young Indian consumers, Born Good, a leading name in eco-friendly home care, has partnered with Zepto to embark on its quick commerce (q-com) journey. This collaboration enables the brand to meet customers where they are and offer faster access to its plant-based, eco-friendly home cleaning solutions.

Shared on LinkedIn by Mohit Belani, Founder and Director of Born Good, the announcement highlighted the rapid success of this partnership. In just a few months, Born Good has expanded its presence to towns like Thrissur, Tumkur, Vellore, and Nashik—locations the brand had not anticipated entering so quickly. "The rapid adoption by new-to-brand customers through q-com platforms has been truly remarkable, surpassing growth seen on traditional e-commerce channels," Belani noted.

The partnership with Zepto has also amplified Born Good's mission to provide safer, environmentally friendly products to more households across India. This collaboration underscores the growing demand for sustainable and effective home care solutions among consumers.

Born Good’s offerings are formulated by an expert team of accredited bio-scientists and chemists. Backed by over five decades of expertise from its parent companies, Ramsons Garment Finishing Equipment and European Textile Chemical Corporation (ETCC), the brand combines nature and science to deliver high-performing, eco-certified products. With a legacy of working with global clothing brands like Levi’s, Zara, H&M, and Gap Inc., Born Good has brought its sustainable innovations to the forefront of the Indian market.

This partnership with Zepto represents a significant milestone in Born Good's mission to make eco-friendly living accessible, ensuring that its high-quality products resonate with an even broader audience. As the company continues to grow, it remains committed to creating safe, effective, and sustainable home care solutions for Indian households.