Luxury streetwear brand D’YAVOL X, co-founded by Shah Rukh Khan, Leti Blagoeva, Aryan Khan, and Bunty Singh as part of the D’YAVOL Luxury Collective, is set to unveil its highly anticipated third drop, X3, on January 12, 2025, at 7 PM IST.

Renowned for blending bold streetwear aesthetics with ultra-premium materials and craftsmanship, D’YAVOL X has redefined modern luxury. The brand’s exclusive capsule collections follow a limited-release ‘drop’ model, ensuring exceptional quality and exclusivity. The first two drops from D’YAVOL X sold out in under 48 hours, attracting customers from all across the globe including Japan, Australia, UK, US, Europe, and the Middle East.

The upcoming drop, X3, elevates exclusivity with the masterpiece suede jacket, personally signed by Shah Rukh Khan. Alongside this iconic jacket, the collection features impeccably designed tees, hoodies, pants, and, for the first time, caps—a new addition to the brand’s expanding product line.

Aryan Khan expressed his enthusiasm, stating, "Our first two drops have already paved the way for the brand, but this one is our strongest so far, so we titled it the masterpiece! I am sure that it will receive the same kind of love and support not only from our existing but also from new patrons around the globe."

Adding a personal touch, Shah Rukh Khan expressed, “I’m extremely excited for this drop. I especially love the masterpiece jacket and the new D’YAVOL caps are my favorite. Aryan and the whole team have done a great job, as always.”

The X3 collection will be exclusively available on the official website, www.dyavolx.com, starting at 7 PM IST on January 12, 2025.