The Shanghai Municipal Drug Administration has awarded China’s first on-site personalized service cosmetics production license to L’Oréal, according to a report published by Dao Insights.The French beauty giant plans to offer personalized beauty solutions to Chinese consumers using cutting-edge technology.

The license authorizes the French beauty giant to provide bespoke beauty products to customers via its SkinCeuticals brand’s Custom D.O.S.E. personalized skin care service, set to launch later this month.

The launch of the bespoke beauty service in China is part of L'Oreal's strategy to expand its presence in the country, which has become one of its biggest markets. The company sees China as a key growth market for its business, and is investing heavily in research and development to create products that meet the specific needs of Chinese consumers.

By offering personalized skincare solutions, L'Oreal is hoping to differentiate itself from its competitors and win over Chinese consumers who are increasingly looking for products that are tailored to their individual needs. The company's focus on innovation and technology is expected to help it gain a competitive edge in the Chinese market.

In a statement, L'Oreal said that it was excited to bring its bespoke beauty services to China and that it believed the technology would revolutionize the beauty industry in the country. The company plans to launch the service in selected stores across China in the coming months, with a view to rolling it out more widely in the future.