Bewakoof, the lifestyle fashion brand known for its bold and quirky designs, has officially launched its first retail store in Pune at Amanora Mall. The opening marks a significant milestone for the brand, bringing its signature blend of individuality and free-spirited living to a new audience.

Founded in 2012, Bewakoof has established itself as a distinctive lifestyle fashion brand, offering innovative and trend-driven apparel for the contemporary Indian consumer. With a commitment to creativity, honesty, and thoughtfulness, the brand’s designs strike a balance between relatability and originality. Its product range is constantly updated to stay fresh and relevant, catering to the preferences of the modern millennial and Gen Z shoppers.

The store launch also highlights Amanora Mall’s ongoing transformation into a premier shopping destination in Pune. The mall’s management shared the announcement on LinkedIn, emphasizing its commitment to curating a vibrant and dynamic retail environment. "With brands like Bewakoof joining our diverse tenant mix, we are creating a unique and exciting shopping experience for visitors,” noted the management team.

This addition strengthens Amanora Mall’s position as a hub for experiential retail, following its recent makeover. The collaboration with Bewakoof aligns with the mall’s vision of delivering distinctive and memorable shopping experiences.

Bewakoof’s new store promises to offer shoppers a closer connection to the brand’s ethos, blending bold graphics, trendy fits, and a unique take on fashion. As the brand continues to expand its retail footprint, this launch represents its dedication to making creative, impactful fashion accessible to all.