Manyavar, India’s leading ethnic wear brand renowned for redefining traditional attire with a contemporary touch, has announced a significant expansion of its perfume collection, Essence by Manyavar. After the overwhelming success of its initial launch in 50 stores, the brand is now making the signature fragrance available in 100 more stores across the country, further enhancing accessibility for its patrons.

The experimental launch of "Essence by Manyavar" in select stores received an exceptional response, with customers lauding the fragrances for their unique appeal and premium quality. Encouraged by this success, Manyavar is scaling its reach, taking the next step in curating a complete ensemble for its clientele. The perfumes are also now available online at manyavar.com, offering the added convenience of shopping from the comfort of home.

“Perfume isn’t just an accessory—it’s the final touch that completes your look,” stated a company official in an announcement shared on LinkedIn. “The incredible feedback from our customers gave us the confidence to scale up and make this signature scent a part of even more wardrobes.”

Known for its elegant and sophisticated ethnic wear, Manyavar has always been a go-to destination for weddings, festive occasions, and cultural celebrations. With Essence by Manyavar, the brand aims to further enhance the complete style journey of its patrons by adding a fragrance that complements their traditional attire with grace and charm.

This expansion aligns seamlessly with Manyavar’s vision of offering a holistic experience, not just in ethnic wear but in creating a complete persona that resonates with individuality and style.

Experience "Essence by Manyavar" at a store near you or online, and add the finishing touch to your ethnic ensemble today.