NEW LAUNCH NATIONAL
NEW DELHI, INDIA
By IFAB MEDIA - NEWS BUREAU - January 17, 2025 | 162 3 minutes read
FONZIE FOLKSY is a luxury perfume brand crafted for free spirited souls who believe in breaking rules, setting trends and shining like the moon in a sky full of stars. The brand launched in April 2024, with a vision to design perfumes that rise above fleeting trends and seamlessly integrate with an individual's unique persona. The brand’s key USP’s are its longevity, its unique and complex compositions that evolve over time and being a unisex fragrance brand.
The idea of creating a brand sparked over a coffee conversation with friends when the Co Founder Ishita Misra discussed her learnings from her journey into perfumery. This was followed by two years of rigorous research, various trials to assess and identify unique fragrances the brand wanted to launch in India. The vision was clear - To offer a distinct signature scent amidst a world saturated with fragrances.
The journey of Fonzie Folksy embarked from a deep rooted love for perfumery, not guided by market trends, but by an unyielding passion for the craft. It is driven by a steadfast belief that perfumes go beyond just smelling great. From making memories to evoking nostalgia; fragrances stimulate emotions, makes one express themself without words and above all it is perceived as a declaration of individuality.
At Fonzie Folksy, we believe that your scent is a part of your persona. It walks into a room with you and stays long after you've left. Your fragrance tells a story that is unique, timeless, and unapologetically yours. Each of our unisex luxury perfumes are crafted as a tribute to celebrate your small joys, your big victories, your everyday and most importantly to celebrate YOU!
Because at Fonzie Folksy, we believe in celebrating life through the Art of Scent.