Zouk, a modern Indian lifestyle brand, has expanded its footprint with the launch of a new store at Phoenix Market City, Viman Nagar, Pune. This marks an important milestone for the brand as it brings its signature blend of traditional craftsmanship and contemporary design to the vibrant cultural hub of Maharashtra.

The new store features an array of Zouk’s iconic products, including handbags, laptop bags, backpacks, luggage, wallets, and accessories, all designed to meet the needs of modern women. Founded in 2016 by Disha Singh, Zouk has gained recognition for its stylish, functional, and cruelty-free offerings. The brand's products are handmade by skilled artisans using Indian handcrafted fabrics, emphasizing a unique fusion of heritage and innovation.

Known for its commitment to sustainability and ethical practices, Zouk is a 100% vegan and PeTA-approved brand, reflecting its dedication to creating products that are as kind to the planet as they are appealing to customers. A company official announced the store launch on LinkedIn, underscoring Zouk’s customer-first approach and celebrating the expansion as a way to connect more deeply with its audience.

With a vision to establish a global brand from India, Zouk continues to set benchmarks in combining traditional artistry with contemporary styles. The opening of the Pune store offers customers a chance to explore the brand’s latest collections and experience its renowned craftsmanship firsthand. This launch reaffirms Zouk’s position as a leading lifestyle brand redefining modern Indian fashion.