India’s value innerwear market is witnessing a revolutionary moment as Athena, an iconic French brand, makes its grand entry. This marks the first-ever French innerwear brand to venture into the segment, promising to redefine comfort, style, and quality for Indian consumers. The announcement was made on LinkedIn by Raj Kumar Pinisetti, CEO of Reliance Delta JV.

Athena’s men’s innerwear collection is meticulously crafted using innovative fabrics and advanced techniques, offering unparalleled comfort, durability, and breathability. Combining French innovation with timeless design, the collection is set to meet the diverse needs of modern consumers while maintaining an affordable price point.

The brand’s arrival in India is spearheaded by the Reliance Delta JV, further solidifying the partnership's commitment to bringing world-class products to the Indian market. Raj Kumar Pinisetti shared his enthusiasm for the launch, stating that Athena’s entry is just the beginning, with plans already underway to expand the range. A women’s innerwear collection is expected to follow soon, promising to deliver a complete story of innovation and style.

Athena’s foray into India represents a significant step in elevating the standards of the value innerwear segment, blending French expertise with an understanding of Indian preferences. This strategic move underscores the brand’s vision to make high-quality innerwear accessible to a wider audience in one of the fastest-growing markets globally.

The introduction of Athena not only reflects the growing demand for premium innerwear in India but also highlights Reliance Delta JV’s dedication to delivering international excellence to Indian consumers. More updates are expected as the brand establishes its footprint across the country.