NEW LAUNCH NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - January 24, 2025 | 63 3 minutes read
The Tata Mumbai Marathon Expo 2025, held from recently at Mumbai University, Kalina, Mumbai, was a grand stage for STRCH, India’s pioneering activewear brand under the Gulabdas Group.
The spotlight of the expo was STRCH’s highly anticipated Graphene Nylon T-shirts, launched on the final day of the event under its sub-brand, GRAFE STRCH. These T-shirts, of a Nobel Prize-winning fiber are renowned for its strength and durability and truly set a new benchmark in fitness apparel. Custom made for Indian body types, the GRAFE STRCH T-shirts combine performance, style, and innovation to cater to the needs of today’s fitness enthusiasts.
Over the course of three days, STRCH’s stall drew in more than five thousand fitness enthusiasts, athletes and over seven thousands visitors eagerly participated in the challenges and also explored STRCH’s cutting-edge apparel amidst major global brands such as ASICS and Reebok.
Reflecting on the brand’s success at the expo, Prithvi Bhagat, Founder of STRCH, said: "The Tata Mumbai Marathon Expo provided the perfect platform for us to showcase our commitment to innovation and quality. Launching our GRAFE STRCH T-shirts at such a prestigious event was a milestone for STRCH, and the overwhelming response to our entire range of activewear has been truly gratifying. This expo reinforced our belief that STRCH can compete with global giants while staying true to its Indian roots.”
In addition to the Graphene Nylon T-shirts, STRCH showcased its full range of high-performance activewear, crafted with STRCH Engineered Nylon and Spandex. The collection, with its odour-free comfort, and premium quality, stood out to the visitors.