What if we told you the secret to glowing, radiant skin lies in your nighttime routine? Estée Lauder’s latest campaign, “Night Done Right,” brings expert skincare to your evening routine and makes sure your nights aren’t just about beauty sleep—they’re about skin nourishment and repair.

With decades of expertise in nighttime skincare, Estée Lauder celebrates the power of a great nighttime ritual with three fabulous faces: Karisma Kapoor, Princess Gauravi Kumari, and Masoom Minawala. These incredible women embody grace, strength, and the simple truth—when it comes to skincare, age and lifestyle don’t matter. What does? A routine that works.

Why Nights Matter More Than You Think

Here’s the truth: poor sleep doesn’t just leave you feeling drained—it also accelerates the visible signs of aging, causing up to twice the amount of fine lines, uneven texture, and a loss of essential skin moisture. But there’s good news: with decades of research, Estée Lauder offers a simplified, science-backed approach, that can help you restore and rejuvenate your skin while you sleep. The right routine will ensure that you wake up to skin that’s not just rested—but radiant.

Let’s Talk Hero Products:

Advanced Night Repair Eye Gel Crème: This lightweight formula brightens dark circles in two weeks while hydrating and targeting fine lines, wrinkles & puffiness around the eyes. 

Advanced Night Repair Serum: Featuring the exclusive Tripeptide-32, this powerhouse works overnight to brighten skin, renewing clarity and reducing fine lines for a smoother, more even-toned complexion, leaving skin radiant by morning. NEW Revitalizing Supreme+ Night Power Bounce Crème: Luxuriously rich, the CollaNight-8 technology in the formula harnesses the power of night collagen to boost skin’s bounce in just four hours and visibly reduce fine lines overnight. 

Together, these skincare heroes turn your night into a time of self-care, restoration, and serious glow-ups.

The Faces of Night Done Right

Estée Lauder’s chosen ambassadors bring unique perspectives to the campaign, reflecting multi-generational appeal:

Karisma Kapoor

Celebrated for her timeless elegance, Karisma represents the enduring power of self-care across decades.

“As someone who has always believed in the power of self-care, I’ve always believed that beauty is more than just what you apply—it’s about consistency and mindful rituals. Estée Lauder’s 'Night Done Right' campaign reminds women of every generation to own their nighttime routine. For me, the Advanced Night Repair Serum is more than a product—it’s a trusted companion that rejuvenates my skin while I rest,”

Princess Gauravi Kumari

A symbol of legacy, Gauravi emphasizes rituals as acts of self-love and well-being.

"Growing up, I have always believed in the power of rituals. Nighttime skincare, to me, is one such ritual—a moment of reflection and care that connects my well-being with a sense of heritage. Partnering with Estée Lauder for the 'Night Done Right' campaign is truly meaningful, as it brings together science, luxury, and self-care in a way that resonates deeply with me.

Masoom Minawala

A global influencer and entrepreneur, Masoom highlights the balance between beauty and a dynamic lifestyle.

"As someone who’s constantly on the move, I know how essential it is to have a consistent routine that supports my lifestyle. Estée Lauder’s products make it easy to create a ritual that not only delivers visible results but also feels indulgent. I’m excited to represent a campaign that speaks to every woman’s need for balance, care, and confidence."

Speaking about the campaign,Shagun Singh, Brand Director, Estée Lauder India says, "At Estée Lauder, we’ve always believed that effective skincare starts at night. Over the years we have innovated and designed routines that enable effective, overnight restoration of the skin. With our new campaign we once again spotlight the power of expert nighttime rituals—backed by science and innovation—to help skin recover, repair and rejuvenate and look its best by morning.”