Spread across 10,500 square feet, D’Decor’s flagship store in Delhi combines design and functionality across four beautifully designed floors. As you step inside, the store’s elegance is immediately apparent. A striking circular staircase serves as a focal point, seamlessly connecting the expansive space.
“Our goal with this flagship store is to create more than just a shopping destination—it’s a place that sparks creativity and offers endless possibilities for home décor enthusiasts,” said Sanjana Arora, Business Head at D’Decor. “Every detail has been carefully designed to immerse customers in the art of fine living, making home transformation effortless.”
Sanjay Arora, Managing Director of D’Decor, added, “This store marks an important milestone in our journey. It reflects our dedication to innovation and excellence in home décor. We want this space to be a source of inspiration, helping customers find solutions that match their personal style.”
The flagship store features a thoughtfully curated selection of products, including premium upholstery, curtains, rugs, blinds, and bedding. It offers a seamless shopping experience for homeowners and design enthusiasts alike. The store also houses the newly launched Sansaar, a brand created by next-generation entrepreneurs Sanjana and Sarah Arora. Already available in over 450 stores across India, Sansaar has superstar Ranveer Singh as its brand ambassador, representing the brand’s focus on sustainability and sophistication for a mindful new generation.
Spanning four levels, the store is organized into dedicated sections for upholstery, curtains, blinds, wallpapers, bedding, and rugs, ensuring an easy and enjoyable shopping experience. A modern material library allows customers to compare fabrics, textures, and finishes, while interactive displays showcase automated blinds and smart home features. The store also includes a customization studio where homeowners and designers can personalize fabrics and furnishings to fit their needs. With dedicated consultation areas and in-house design experts, the flagship store sets a new benchmark in home décor retail, blending innovation, craftsmanship, and convenience under one roof.
