Senco Gold & Diamonds, one of India’s leading jewellery brands, is delighted to announce its prestigious association with the Dadasaheb Phalke International Film Festival Awards 2025. Renowned for its exquisite craftsmanship and heritage designs, Senco Gold & Diamonds continues to celebrate artistry, elegance and timeless traditions, making it the perfect partner for this illustrious occasion.

With a legacy spanning decades, Senco Gold & Diamonds is committed to preserving India’s rich jewellery-making traditions while embracing contemporary innovation. The brand offers a wide range of handcrafted jewellery, including gold, diamonds, platinum and polki collections, all designed to reflect the grandeur and cultural richness of Indian heritage. As the co-powered by partner of DPIFF 2025, Senco Gold & Diamonds proudly showcases its dedication to excellence, mirroring the brilliance of Indian cinema and its artistic legacy.

Senco Gold & Diamonds has always been a symbol of tradition and modernity, blending intricate craftsmanship with contemporary styles to create stunning jewellery pieces that resonate with today’s discerning customers. Its latest collections reflect the magnificence of Indian culture, making them the perfect adornments for a night that celebrates artistic excellence and cinematic brilliance. The association with DPIFF 2025 strengthens the brand’s commitment to honouring creativity and celebrating the spirit of storytelling, just as Indian cinema has done for over a century.

Abhishek Mishra, CEO of DPIFF and Consultative Committee Member of FCI, Ministry of Consumer Affairs, Food and Public Distribution, expressed his appreciation for the partnership, stating: "At Dadasaheb Phalke International Film Festival, we honour the legacy of Indian cinema while embracing the evolving facets of artistic expression. Senco Gold & Diamonds, with its deep-rooted commitment to tradition and excellence, aligns seamlessly with our vision. As our co-powered by partner, they bring a touch of timeless elegance to the celebration, highlighting the cultural splendour and craftsmanship that make India’s heritage truly extraordinary."

The annual award ceremony has highlighted over 15 venerated states of India, including Maharashtra, Gujarat, Rajasthan, Punjab, Chhattisgarh, Uttar Pradesh, Madhya Pradesh, Assam, Jharkhand, Tamil Nadu, Arunachal Pradesh, Himachal Pradesh and Karnataka, amongst several others, showcasing their unique contributions alongside the Incredible India campaign and the Pradhanmantri Sangrahalaya. This celebration emphasises the diverse cultural and historical richness of these states, reflecting the nation’s broad heritage and achievements. The occasion is a night of opulence and festivity, bringing together cultural brilliance from every corner of the country and paying tribute to the exceptional talent that graces the land.

The grand gala of the 2024 edition was full of memorable moments as the occasion was attended by luminaries like Shah Rukh Khan, Rani Mukerji, Kareena Kapoor Khan, Shahid Kapoor, Anil Kapoor, Nayanthara and Vidhu Vinod Chopra amongst many others. It was a glorious culmination of creative endeavours with Cinematic Tourism as the theme. With musical performances by the legendary Sukhwinder Singh, Ustad Javed Ali and Nikhita Gandhi, the evening celebrated the grand history and legacy of entertainment in India. The most brilliant minds of the industry and their projects over the past year were felicitated on a grand scale.

Dadasaheb Phalke International Film Festival Awards 2025 exalts the theme ‘A World Stage: The Global Legacy of Indian Cinema,’ with a focus on celebrating and promoting the four venerated states of India: Uttar Pradesh, Rajasthan, Gujarat and Punjab. Each state will be showcased for its unique cultural heritage, tourism offerings and contributions to the nation’s vibrant identity. The ceremony will be a grand reflection of India's cultural diversity, rich heritage and global influence, highlighting world-renowned Indian cuisine, traditional folk dances, soul-stirring folk music, exquisite handlooms and the timeless beauty of Swadeshi. This celebration promises to encapsulate the essence of India’s multifaceted cultural legacy on a truly global stage.