SEREKO, India’s first psychodermatology skincare brand, is thrilled to announce the launch of its Hydration Range – a lineup designed to deliver unparalleled hydration and skin nourishment. This range includes the Hydra-Crème, a groundbreaking moisturiser with a 100-hour water-lock formula, and two 24H Hydration Lip Balms (Tinted and Untinted), each meticulously crafted to cater to multiple lip care needs. Additionally, the brand has also launched a Pigmentation repair Lip Balm.

The new hydration Range by SEREKO offers a comprehensive approach to skin and lip care, delivering exceptional benefits of Hydration and Barrier Repair across all its products. The range is powered by their proprietary stress-reducing blend NeuroCalm, SEREKO’s signature innovation present in all its products. NeuroCalm is a revolutionary complex designed to reduce the negative impact of stress on the skin by boosting serotonin levels and lowering cortisol. Additionally, the range features the combination of two winning super ingredients Ceramides and Peptides, both of which are gaining a lot of relevance currently in the skincare industry, and for all the right reasons. They provide long-lasting moisture, strengthen the skin barrier, and prevent water loss. For targeted care, ingredients like Vitamin C and Kojic Acid present in the Pigmentation Repair Lip Balm address concerns like pigmentation and uneven skin tone.

Speaking on the launch, Malvika Jain, Founder, SEREKO, stated, "At SEREKO, we believe that skincare is a holistic journey that nurtures both the skin and the mind. Our new hydration range, enriched with Ceramides and Peptides, embodies our commitment to providing deep nourishment and promoting overall well-being. The new products in the Hydration Range are designed to provide deep, lasting hydration while addressing specific concerns, from repairing damaged skin barriers to soothing dryness and irritation. It also brings together the combination of 2 powerhouse ingredients to deliver these benefits- Ceramides and Peptides. With these products, we aim to deliver hydration and a sense of tranquillity and rejuvenation, enhancing both your skin’s health and your inner calm."

Please find below information on the products:

• Hydra-Crème 100H Water Lock Formula Moisturiser The Hydra-Crème is a revolutionary gel moisturiser that delivers 100 hours of intense hydration. Formulated with a unique blend of Ceramides and Peptides, it goes beyond surface-level moisture by repairing and strengthening the skin’s natural barrier. This lightweight yet powerful moisturiser also includes SEREKO’s signature NeuroCalm formula, which helps combat the negative effects of stress on the skin by boosting serotonin and lowering cortisol levels. The result is hydrated, rejuvenated and plump skin with a calm, radiant appearance.

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• SEREKO Hydra-Peptide Lip Balm – Salted Caramel The Hydra-Peptide Lip Balm in the flavour Salted Caramel, is a nourishing lip treatment that locks in moisture for up to 24 hours. Enriched with ceramides and peptides, it works to hydrate, repair, and strengthen the skin barrier. The rich formula keeps lips looking full, plump, and moisturised while offering long-lasting relief for dry, chapped lips.

SEREKO Hydra-Peptide Lip Balm – Raspberry Sorbet For those looking for hydration with a touch of colour, the Hydra-Peptide Lip Balm in Raspberry Sorbet provides a beautiful maroon-pink tint. Like its clear counterpart, this balm also hydrates, nourishes, and strengthens lips with peptides and ceramides. The formula leaves lips looking glossy, plump, and juicy, making it an ideal daily lip care essential with a buildable, juicy tint of colour.

• SEREKO Pigmentation Repair Lip Balm – Affogato The Pigmentation Repair Lip Balm is specifically designed to treat and prevent stubborn lip pigmentation. Formulated with Kojic acid and Vitamin C, this treatment fades dark spots and brightens lips while nourishing and hydrating. It helps to reduce dark patches and pigmentation, leaving lips smooth, plump, and even-toned.

Key Ingredients Across the Range:

• - Ceramides & Peptides: These powerhouse ingredients hydrate, strengthen, and repair the skin barrier, promoting plump, youthful skin and lips.
• Aquaxyl + Glycerine: Provide deep skin hydration for 100 Hours.
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• - Kojic Acid & Vitamin C (in Pigmentation Repair Lip Balm): These ingredients work together to brighten dark lips, fade dark spots, and prevent further pigmentation.
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With these new additions, SEREKO continues its mission to deliver premium, mind-first skincare that nourishes both, the skin and mind. The products in this range are designed to enhance your skincare routine, providing essential hydration and support for healthy, radiant skin and lips.