ECCO, a renowned premium Danish Footwear brand, is excited to announce the opening of its first signature store at Phoenix Palladium in Mumbai in partnership with Jaipuria. This marks a significant step in ECCO's retail expansion in India.

The new store, which spans 1200 square feet of carpet area, showcases ECCO’s complete collection, including ECCO Biom, ECCO Cozmo, ECCO Metropole, ECCO Street, S-Three, ECCO Sculpted, and the Shoe Care Kit. Thus, it is a one-stop destination for shoe enthusiasts of all types.

Located in one of Mumbai's premier shopping destinations, the ECCO store offers customers an elevated retail experience. It offers a full range of ECCO products for both men and women, presenting the finest expression of the brand and catering to all occasions and styles.

Sumeet Lohia, Country Manager of ECCO, shared, "The launch of our store at Phoenix Palladium marks an important milestone for ECCO in India. This prime location gives us the opportunity to engage with Mumbai’s premium customers, introducing them to our signature craftsmanship, innovative designs, and high-quality materials. We are excited to showcase our finest collections and provide an exceptional shopping experience that reflects ECCO’s commitment to comfort, style, and innovation."

Anurag Sharma, CEO of  Jaipuria Brandz also added, "We are thrilled to bring ECCO’s renowned craftsmanship and comfort to the Indian audience, and we look forward to introducing more customers to the brand's signature style and quality. Through strategic partnerships and upcoming store launches, we are focused on expanding our presence and making ECCO more accessible to consumers across key markets in India."

The Phoenix Palladium store sets the tone for ECCO’s presence in India, focusing on its core values of comfort, technology, and premium craftsmanship. As ECCO continues to expand across India, customers can expect to experience the brand’s high-quality footwear and innovative designs.

The ECCO store is located at Phoenix Palladium Mall, 1st Floor, Near PVR, Lower Parel, Mumbai.

The store launch event was attended by Patrick Sønderskov Iversen, Regional Director of the South East Asia and Pacific Region, ECCO Global, and Sumeet Lohia, Country Manager, ECCO India,Anurag Sharma, CEO Jaipuria Brandz  along with notable guests like Actress Fatima Sana Shaikh, Anshula Kapoor, Mandira Bedi, Seema Sajdeh, Producer Tanuj Garg, Mother-daughter designer duo Neeta Lulla and Nishka Lulla Mehra, Atul Kasbekar, Dharma Productions CEO Apoorva Mehta and wife Bijal, and many more.