Tribe Amrapali, the distinguished house of handcrafted silver jewelry and a name synonymous with modern interpretations of India’s cultural heritage, proudly announces the opening of its 30th store in Agra adjoining Amar Vilas. This landmark achievement reaffirms Tribe Amrapali’s position as a leading brand for discerning travelers and jewelry connoisseurs alike.

Renowned worldwide Agra is a treasure trove of artisanal excellence. From the delicate Pietra Dura (stone inlay) work that adorns its historic monuments to the rich legacy of zardozi embroidery, Agra has long been a beacon of craftsmanship that resonates with the very ethos of Tribe Amrapali.

Nestled in the heart of this historic city, the new Tribe Amrapali store will offer an immersive experience, where each piece of jewelry is a tribute to India’s rich cultural narrative. Visitors can explore handcrafted silver jewelry, vibrant gemstone adornments, and modern interpretations of heritage designs—making it a must-visit destination for locals and tourists alike.

For over a decade, Tribe Amrapali has been at the forefront of preserving India’s rich jewelry-making traditions while adapting them to suit the tastes of today’s generation. Each piece of jewelry tells a story—of the artisans who meticulously craft it, of the culture it represents, and of the individuals who wear it. By opening its doors at Agra, the brand extends its reach to travelers from around the world, offering them a slice of India’s artistic legacy.

Akanksha Arora, CEO of Tribe Amrapali: “Opening our 30th store in Agra is a testament to our vision of bringing India’s rich jewelry heritage to a wider audience. Tribe Amrapali stands for authenticity, craftsmanship, and contemporary storytelling, and we are thrilled to introduce our designs to a city that itself is a symbol of artistic legacy.”

From statement earrings to delicate nose pins, and bold silver chokers to intricately handcrafted bangles, Tribe Amrapali’s newest store will showcase a diverse range of collections that blend the old with the new—ensuring that every piece tells a story of its own.

As Tribe Amrapali continues its expansion, this milestone reinforces the brand’s commitment to preserving Indian craftsmanship while making it relevant for the modern consumer. With stores across India and a global clientele, the Agra opening is a shimmering tribute to the brand’s journey of redefining jewelry as an extension of one’s cultural identity and contemporary style.