Hilary Rhoda, a leading beauty brand, is proud to announce the launch of its latest campaign, "Makeup Locked With Love". This heartfelt initiative celebrates the beauty of love across generations, featuring four real couples sharing their unique love stories.

The campaign showcases how makeup remains a timeless symbol of beauty and appreciation, highlighting the special moments when partners remember favorite lipstick shades, gift beloved makeup products. Through a series of social media videos, Hilary Rhoda brings to life these heartwarming stories of love, beauty, and self-expression.

As part of this initiative, the brand collaborated with Taarak Mehta Ka Ooltah Chashmah famed Jheel Mehta. Her journey beautifully captures how love is found in small moments—getting ready for a date, a soft glam look for a special evening, or the joy of receiving a thoughtful gift.

 "We are thrilled to launch the 'Makeup Locked With Love' campaign. Through this campaign, we celebrate how beauty rituals become cherished moments in relationships, strengthening bonds across generations," said Vatsal Agarawal, Co-founder at Hilary Rhoda.

To complement the campaign, Hilary Rhoda introduces a Valentine’s special ‘Makeup Locked With Love’ Box, featuring a curated selection of must-have beauty essentials: a face palette, liquid blush, lip balm, and matte lipstick—perfect for gifting or self-love. 

"We aim to highlight the role of makeup in relationships through meaningful moments that create lasting connections. From the first application before a special occasion to a partner recognizing a signature shade, these gestures reflect the deeper emotional ties we share. This campaign goes beyond gifting—it underscores the personal significance of beauty in everyday relationships. With Valentine’s Day approaching, we seek to evoke nostalgia, reinforce emotional connections, and inspire thoughtful gifting choices." added Anushree Mishra, Brand Manager at Hilary Rhoda.