This Valentine’s Day, Allen Solly, a trailblazer in smart casual fashion from Aditya Birla Fashion and Retail Limited, bridges generations with a collaboration that redefines cool. Teaming up with the legendary Zeenat Aman, Allen Solly presents "Own Your Z", an engaging digital campaign where the original trendsetter takes on Gen Z lingo with her signature wit and effortless charm.

In this witty and refreshing campaign, Zeenat Aman takes on popular Gen Z lingo—like ‘slay’ and ‘drip’—only to reveal that she’s been living these trends long before they had names. With her signature grace, the original rule-breaker effortlessly deciphers the buzzwords of today, showing that true style knows no age.

In a refreshing take on modern-day trends, the iconic actor deciphers popular Gen Z terms—like ‘slay’ and ‘drip’—only to prove that she has been embodying these expressions long before they had names. With her poised yet playful take on contemporary slang, Zeenat Aman reaffirms that true confidence, individuality, and style are timeless.

Speaking on the collaboration, Richa Chaube Pai, Chief Business Officer, Allen Solly said, "With this collaboration, we’ve brought together two ends of the style spectrum—GenZ, the digital-first trendsetters, and Zeenat Aman, the original icon who has been redefining fashion for decades. It’s fascinating to see how effortlessly she bridges the gap, proving that confidence and individuality are truly ageless. This collaboration is a celebration of how fashion and self-expression transcend generations."

The campaign, launched on social media, has already sparked conversations, resonating with audiences across age groups. By bringing together a cultural icon with a new wave of trendsetters, Allen Solly reaffirms its position as a brand that seamlessly blends heritage with contemporary cool. 

Link to the campaign: https://www.instagram.com/p/DFuwdajIdXh/?hl=en