The Indian beauty industry is set for a vibrant transformation with the launch of HYUE, a premium colour cosmetics brand. Founded by industry veterans Pradeep Banerjee, former Executive Director of Hindustan Unilever, and Nabeel Kadri, Founder of Median (a leading content and celebrity endorsement agency),HYUE is poised to set new benchmarks in the premium beauty segment with world-class formulations, bold pigments, and a commitment to delivering the best global beauty innovations tailored for Indian consumers.

HYUE isn’t just another beauty brand—it’s a statement of aspiration and excellence. Instead of focusing on transformation, HYUE embraces the idea that beauty is about enhancing and celebrating what already exists. With globally benchmarked formulations designed for the modern Indian consumer, HYUE aims to redefine beauty through high-performance products that seamlessly blend innovation.

At the core of HYUE lies a simple yet powerful promise: to bring the best of global beauty to India, ensuring that every product reflects international quality while catering specifically to Indian skin tones and preferences.

Pradeep Banerjee, Co- Founder & CEO, HYUE, shares, “The beauty and personal care industry is evolving, but there’s still a gap when it comes to products that truly reflect the aspirations of today’s well-traveled, globally aware Indian audience . HYUE is a product-first brand, focused on offering world-class formulations that align with their lifestyle. We’re here to build a beauty brand that not only meets international standards but also resonates with modern Indian consumers who seek the best global formulations tailored to their needs.”

Nabeel Kadri, Co- Founder & COO, HYUE  adds, “HYUE is designed for beauty enthusiasts who are fashion-forward, trend-conscious, and unafraid to make a statement. Our approach is rooted in innovation, ensuring that every product we bring to market is aspirational yet accessible, lifestyle-oriented, and aligned with global beauty trends. HYUE is more than just cosmetics—it’s about delivering a beauty experience that complements the dynamic lives of today’s Indian Consumer.”

Benchmarking Formulations to the Global Best

HYUE presents a curated assortment of high-performance cosmetics, meticulously designed to meet global beauty standards while being tailored to Indian skin tones. Every product combines  innovation, ensuring that Indian consumers experience the best formulations the world has to offer—customized to their unique beauty needs.

• HYUE HydraMatte Liquid Lipstick – A weightless, one-swipe matte liquid lipstick in universally flattering shades that deliver bold pigment without the weight.
• HYUE GEL FX Nail Paint – A high-shine, salon-quality gel polish that lasts From 7 - 14 Days, giving you a flawless manicure without the UV damage.
• HYUE Chrome Glazed Nail Paint – A dual-toned, colour-shifting chrome polish with a mesmerising finish that catches the light with every move.
• HYUE HydraGlow Day & Night Lip Treatment – A deeply nourishing, hydrating lip oil that locks in moisture for 24 hours, keeping lips plump, soft, and radiant.
• HYUE HydraGlow Colour Reviving Lip Oil – A lightweight, sheer lip and cheek tint that enhances your natural flush with a dewy, buildable glow.