The explosion of nature both inside and outside the digital ecosystem. This inspiring setting is the starting point for Zara’s new metaverse fashion capsule collection: Fairy Magic Idols, one of most magical drops this Spring. 

Likewise to previous collections, this is a phigital one: physical pieces will be available at Zara.com while digital items will be shoppable in Zepeto app. 

Six different avatars, 70% Idol and 30% Fairy, are the main characters of this new collection, where fantasy influences live together and spring elements such as flowers and butterflies are adapted to contemporary fashion with lace details, piercings, and modern, conceptual denim pieces. 

The physical capsule collection presents 6 denim items, 4 tops that include the iconography of the collection (only available in Zara.com), 2 bags and 2 pair of sandals. This drop is completed with two Zara Beauty products, the kaleidoscope universal gloss and the jelly joy lip balm in an orchid tone. 

The digital collection consists of a pair of sandals with socks and a huge lace, a pair of fantasy wings and a pair of original sunglasses – exclusively designed for Zepeto – these new elements, along with the 6 denim pieces from the physical collection are also adapted to the digital universe. 

Fairy Magic Idols will be available from May 11th. This is Zara’s fifth project in the metaverse, following the first collection in collaboration with Ader Error, Lime Glam, Y2K Creatures and Valentine's Tale. A new Snapchat lens has also been created for this new capsule.