The LYCRA Company successfully introduced its exclusive COOLMAX CORE fiber to the Indian market at Bharat Tex 2025, held from February 14 to 17 in New Delhi. The global leader in innovative and sustainable fiber solutions showcased the advanced moisture management technology, which enhances comfort by keeping wearers cool and dry.

The new COOLMAX CORE fiber, available in over 25 shades, drew significant interest from industry professionals for its ability to eliminate the fabric dyeing process, improving textile production efficiency while reducing environmental impact. The fiber is poised to revolutionize India’s shirting, knitwear, and formalwear segments by enabling brands to create performance-driven apparel.

Commenting on the launch, Alistair Williamson, Vice President, EMEA and South Asia, The LYCRA Company, said, “The response to COOLMAX CORE fiber at Bharat Tex 2025 has been phenomenal. This innovation is set to empower Indian brands with sustainable, cooling technology tailored to the region’s demanding climate.”

The LYCRA Company’s latest innovation underscores its commitment to sustainability and performance-driven textiles, further strengthening its presence in the Indian market.