Tuco Kids, the innovative kids' personal care brand, today announced the appointment of Chanakya Gupta as Co-founder. This strategic addition to the leadership team comes as the company accelerates its growth following its recent $2 million seed funding round led by Fireside Ventures and Whiteboard Capital.

Gupta brings over 23 years of extensive experience in consumer businesses,  most recently serving as Business Head - Play (erstwhile Fitso) and CHRO at Curefit. He was previously with Walmart backed e-commerce company Flipkart, where he held various senior leadership positions including Vice President - Strategic Partnerships for the Flipkart group and led many category businesses including Electronics, Fashion & Beauty. At Flipkart, he successfully launched initiatives like the D2C brand accelerator Flipkart Boost and the refurbished goods platform 2GUD.

Prior to Flipkart, Gupta spent close to a decade at Hindustan Unilever Ltd, where he managed key modern retail partnerships and led brand development initiatives for local jewels in the soaps category.

Aishvarya Murali, Co-founder of Tuco Kids said "We are thrilled to welcome Chanakya to Tuco Kids. His deep expertise in scaling consumer businesses and building brands will be invaluable as we continue to expand our presence in the kids' personal care segment."

Chanakya Gupta, Co-founder at Tuco Kids said "I'm excited to join Tuco Kids at this pivotal moment. The company's commitment to creating natural, sustainable personal care products for children, combined with its innovative approach to packaging and formulation, presents a unique opportunity to build a meaningful brand in this underserved segment."

Founded in 2023, Tuco Kids offers a comprehensive range of natural and sustainable personal care products specifically designed for children aged 3-12. The company's products, which include soaps, lotions, creams, sunscreen, makeup, and deodorants, are formulated with natural Indian ingredients and packaged in 100% landfill- and ocean-reclaimed plastic, emphasizing the brand's commitment to environmental sustainability.