Mattlook Cosmetics, a rapidly growing colour cosmetics brand, has partnered with Swiggy Instamart,  one of India’s leading quick-commerce platforms, to deliver its high-quality makeup products to customers’ doorsteps in under 10 minutes. This collaboration marks a significant step in the brand’s mission to make beauty accessible with unmatched convenience.

Founded in 2017, Mattlook Cosmetics has journeyed to be one of the prominent brands  in the beauty industry. The brand now is present in 15,000 general trade outlets spread across 22 states and built a robust distribution which helped the brand to hold a strong foothold in India. Known for its extensive portfolio of over 1,200 SKUs, Mattlook caters to diverse beauty needs and preferences of their consumers.

Yashu Jain, Co-founder and CMO, Mattlook Cosmetics, said, “Collaborating with Swiggy Instamart we look at redefining the way customers shop for beauty care products. The last-minute beauty emergencies are taken care of and our high-performance products are available to consumers at the right time, anywhere, through this partnership. As we continue toward our goal of becoming a Rs 500 crore brand by 2028, we look forward to expansion, increasing our product portfolio, and strategic partnerships like this helping us reach our goal.”

Swiggy Instamart will feature Mattlook's best-selling range of products across all major categories of makeup like face, lip, and eye essentials. With lightning-fast delivery, customers can buy top-selling items like mattifying primers, high-definition concealers, transfer-proof lipsticks, eyeliners, and more.

Hari Kumar G, Senior VP & Chief Business Officer at Swiggy Instamart, expressed his excitement about the partnership, saying, “We are thrilled to onboard Mattlook Cosmetics to our platform, enabling customers to experience the joy of effortless beauty shopping. This collaboration reinforces our commitment to offering a diverse selection of high-quality products delivered at unmatched speed.”

Mattlook has a strong offline presence, but the brand is also actively strengthening its digital footprint to meet the growing demand for quick and convenient shopping experiences. The partnership with Swiggy Instamart is a testament to its efforts to blend tradition with modernity, bridging the gap between offline and online channels. The partnership between Mattlook Cosmetics and Swiggy Instamart will help beauty enthusiasts in India access their favourite products from the comfort of their homes.