JadeBlue, a leading name in men's fashion retail, has inaugurated its 41st store in Zundal, Ahmedabad. This 10,000 sq. ft. establishment marks the company's first venture into a multi-brand outlet, offering a curated selection of both national and international brands.

"With this new format, we aim to offer a richer, more versatile shopping experience while staying true to our commitment to quality and style," stated a company official on their LinkedIn page.

Founded in 1995 by brothers Jitendra and Bipin Chauhan, JadeBlue has evolved into one of India's premier men's fashion retailers. The company offers a diverse range of apparel, from formal and casual wear to festive and ethnic attire, along with bespoke tailoring services. Headquartered in Ahmedabad, JadeBlue operates over 80 stores across more than 40 cities, employing a workforce exceeding 1,300 individuals.

The leadership team includes Chief Managing Director Jitendra Chauhan, Managing Director Bipin Chauhan, and Executive Directors Shambhav and Siddhesh Chauhan, who focus on modernizing business strategies and expanding digital outreach. Ms. Khushali Chauhan leads the e-commerce division, enhancing the brand's online presence.

JadeBlue's mission encompasses delivering superior craftsmanship, providing exceptional customer experiences both in-store and online, and promoting sustainable practices. The launch of this multi-brand outlet signifies a strategic move to diversify offerings and cater to a broader customer base.