Mumbai witnessed a spectacular evening as the much-anticipated launch of Volfsbane, a high-end streetwear brand by renowned fashion designer Ishika Jain, unfolded at the iconic Famous Studio. The grand event was a celebration of urban luxury fashion, redefining contemporary streetwear with an upscale twist.

The highlight of the evening was the presence of Bollywood superstar Suniel Shetty, who graced the occasion as a special guest. Known for his deep-rooted association with fashion and fitness, Shetty expressed his admiration for Volfsbane’s innovative approach to modern urban styling. “Volfsbane brings a fresh perspective to high-end streetwear, seamlessly blending comfort with style. It’s exciting to see such innovation in the Indian fashion industry,” he remarked. His presence further added to the exclusivity and grandeur of the launch, reflecting the brand’s commitment to making a strong impact in the luxury fashion space.

The launch event was nothing short of a visual spectacle, featuring an immersive brand experience that left an indelible mark on attendees. Innovative graffiti artists showcased their creativity through live masterpieces, transforming the venue into an artistic haven. A uniquely designed photo booth provided the perfect backdrop for guests to capture the essence of the evening. The unveiling of the debut collection was presented in the most stylish and dramatic fashion, featuring a flash mob performance followed by a grand curtain raiser that revealed the designs to an enthralled audience.

Volfsbane’s debut collection is a fusion of cutting-edge design, premium fabrics, and bold aesthetics, setting new benchmarks in the luxury streetwear segment. The collection reflects a perfect balance between individuality and contemporary urban fashion, offering statement pieces that cater to fashion-forward enthusiasts.

Expressing her excitement about the brand’s debut, Ishika Jain, the creative force behind Volfsbane, shared her vision for the label. “Volfsbane is more than just a fashion label; it’s a movement that embraces individuality and self-expression. We are thrilled to introduce our collection to the world and look forward to seeing it resonate with streetwear enthusiasts and luxury fashion lovers alike.” Jain’s dedication to creating a brand that seamlessly merges street style with high-end craftsmanship is evident in every aspect of Volfsbane’s identity.

The launch event was graced by a host of prominent personalities from the film and political industries. Minister of Transport - Maharashtra, Pratap Sarnaik, actor Bhushan Patil, and director Joe Rajan, among other distinguished guests, were present to celebrate the brand’s remarkable entry into the fashion industry. Their presence underscored Volfsbane’s widespread appeal and growing recognition within the luxury fashion landscape.

With its grand unveiling setting new standards, Volfsbane is now officially available for purchase through its official website - Volfsbane.com. The brand is poised to make a significant impact on the luxury streetwear segment, catering to individuals who appreciate fashion that exudes both style and substance. As Volfsbane embarks on this exciting journey, it aims to become a trailblazer in redefining the luxury streetwear narrative in India and beyond.