Renowned designer Aarti Vijay Gupta once again pushed the boundaries of sustainable fashion at London Fashion Week, unveiling her latest collection, Kalighat Stories, for FW25 in collaboration with Liva’s sustainable fabrics. Rooted in heritage yet executed with a contemporary touch, the collection honored India’s artistic traditions through Gupta’s signature modern lens while embracing innovation in both design and fabric.

Crafted using Liva Reviva Fabrics, made from up to 30% recycled textile waste blended with FSC-certified wood pulp, the collection championed eco-conscious luxury without compromising fluidity or versatility. The lightweight and breathable nature of the fabric allowed Gupta to bring intricate artistry to life, inspired by India’s rich cultural heritage, all while reinforcing the importance of responsible fashion.

For Kalighat Stories, Gupta worked closely with artisans from Kolkata’s famed Kalighat and Patua traditions, transforming age-old storytelling into modern fashion. Midnapore’s renowned scroll paintings were integrated alongside “Patua Feet” a vivid artistic depiction of music, mythology, and daily life. The designs merged tradition with contemporary aesthetics, showcasing a seamless blend of history and modernity.

The runway featured 35 distinct looks across menswear and womenswear, presenting a diverse range of styles. Flowing drapes and structured layering highlighted the versatility of Liva’s sustainable fabrics while earthy hues and muted pastels formed the base for intricate prints with handcrafted details adding depth to each piece.

Commenting on the collaboration, Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, said, "We are proud to partner with Aarti Vijay Gupta in this journey towards sustainable fashion. Her ability to integrate traditional art forms with contemporary design using Liva’s sustainable fabrics perfectly embodies our commitment to responsible fashion. Together, we continue to redefine luxury in a way that is both innovative and environmentally conscious."

Designer Aarti Vijay Gupta shared her vision for the collection, "Traditional artists are often overshadowed in the global fashion conversation, so bringing their work to an international stage is incredibly special to me. With this collection, I wanted to reframe the narrative around Indian art by using the old to create something new. Working with Liva Reviva, a sustainable fabric, provided the perfect canvas to honour these traditions while embracing innovation. This is the future of fashion where heritage and sustainability come together with purpose."

Liva’s collaboration with Aarti Vijay Gupta aligns with its mission to drive change in the fashion industry through conscious design and advanced fabrics that minimize waste. By supporting designers in merging artistry with sustainability, Liva continues to shape a future where fashion is both meaningful and responsible.