Fable & Mane, the modern hair wellness brand rooted in Ayurvedic rituals, has introduced Bollywood icon Kareena Kapoor Khan as their first Global Brand Ambassador.

Known for her timeless beauty, authenticity, and fearless spirit, Kareena perfectly embodies the ethos of Fable & Mane: a celebration of tradition and culture.

With a career spanning 25 years, Kareena is more than a global icon of South Asia beauty - she is a trailblazer, an inspiration, and a symbol of resilience.

"I'm drawn to Fable & Mane's commitment to ancient wisdom and modern self-care. Their approach is a simple yet potent symbol of self-love, a reminder to prioritize our inner and outer beauty, and celebrate the richness of our heritage," says Kareena Kapoor Khan.

 

"We are honored to welcome Kareena as the Global Ambassador for Fable & Mane," said Akash and Nikita Mehta, Co-Founders of Fable & Mane. "Kareena truly embodies strength, confidence, and a deep connection to our shared heritage. As founders who grew up inspired by her, this partnership is a dream come true. Together, we aim to inspire individuals worldwide to awaken through rituals and celebrate their inner beauty."

A wider campaign is set to launch in April 2025 starring Kareena Kapoor Khan and serving as a celebration of the brand's 5th anniversary. In a serene, whimsical narrative, the campaign will highlight the transformative power of hair oiling while honoring the rituals that have nourished generations.