EssilorLuxottica India has officially launched Transitions GEN S, a ground-breaking advancement in optical technology that marks a giant leap toward enhancing vision for a wide array of wearers. With a focus on speed, style, and smart vision, Transitions GEN is designed to fit the fast-paced lives of modern wearers, offering a dynamic visual experience that adapts to changing environments with ease.

As the fastest darkening lens in the clear-to-dark photochromic category, Transitions GEN S has been meticulously developed through extensive research and collaboration with wearers, going beyond traditional prescription lenses. Designed with the modern wearer in mind, this innovative lens provides unparalleled comfort, convenience, and adaptability.

On the launch, Narasimhan Narayanan, President, EssilorLuxottica, South Asia commented, "Consumers deserve the best vision care possible, and light management plays a critical role in that. With Transitions GEN S, we have combined cutting-edge science and technology to create a revolutionary product that adapts intuitively to light, reacting quickly to meet the wearer's needs. Additionally, these lenses offer an elevated experience with a wider color palette, allowing wearers to personalize their eyewear to match any frame. This product represents a significant opportunity to enhance vision care, in coherence with our vision of “See More, Be More” and we believe Transitions GEN S will become a key recommendation for Eye Care Professionals."

With three distinct benefit pillars in Transitions GEN S product, the technology offers solutions that cater to the varying needs of wearers in different lighting environments. These three Pillars correspond to:

1. GEN SPEED: It offers ultra-responsive light adaptation, darkening in seconds and fading back in under two minutes. It reaches category three darkness in 25 seconds, with 88% of wearers mentioning that they barely notice the change due to its fast light adjustment.

2. GEN STYLE: Available in eight exclusive color shades, including the new Transitions GEN S Ruby Red color, these lenses offer vibrant tints that remain true to tone in all lighting conditions. Whether fully clear indoors or beautifully coloured outdoors, the lens provides wearers with endless possibilities for pairing and complementing their personal style.

3. GEN SMART: Enhances HD vision with 39% faster recovery from bright lights and a 39.5% improvement in contrast sensitivity. These lenses also offer 40% faster vision recovery compared to the previous generation, ensuring clear, uninterrupted vision in changing light conditions.

Additionally, Transitions GEN S offers ultimate light protection by filtering 100% of UVA and UVB rays and filtering up to 32% of blue-violet light in the clear state, increasing to 85% when activated outdoors.

With Transitions GEN S, eyewear becomes more than just a necessity; It transforms from ‘I have to wear’ to an ‘I love to wear’ experience. The lenses’ faster light adaptation, improved contrast sensitivity, and enhanced style options elevate the everyday glasses-wearing experience to new heights. With the launch, EssilorLuxottica India is confident that Transitions GEN S will be an essential addition to every eyewear collection.