L’Oréal Paris, world’s No.1 beauty brand, made history with a Guinness World Record for the 'Most People Untying Their Hair Simultaneously.’ Over 500 women in Mumbai participated in this record-breaking event celebrating confidence, freedom, and hair health and launch of  the new transformative L'Oréal Paris Hyaluron Pure Shampoo and  Conditioner Range.

This attempt is a part of the "Free Your Hair" campaign focussing on empowering women and encouraging them to prioritize hair care without compromise. More than just an event, this historical milestone highlights the importance of scalp health, a concern affecting millions globally. The collective act of untying hair serves as a symbol of liberation, reinforcing L’Oréal Paris’ commitment to providing cutting-edge solutions for modern hair care challenges.

Addressing the common issue of oily scalps and dry ends, the brand engaged women aged 18-45, inviting them to share their experiences of ‘hair freedom’ while discovering the transformative benefits of Hyaluron Pure. Powered by an advanced formulation combining Salicylic Acid and Hyaluronic Acid, this breakthrough range deeply cleanses excess oil from the scalp while delivering 72 hours of hydration, ensuring fresh, bouncy, and nourished hair.

"The first step to maintaining hair health is recognizing common scalp concerns like excess oil and dandruff, which impacts 50% of adults at some point in their lives. With Hyaluron Pure, we are redefining what it means to have healthy, hydrated hair. This Guinness World Record attempt is a testament to the confidence and empowerment our range brings to women everywhere," said Dario Zizzi, General Manager at L'Oréal Paris India.

By attempting this Guinness World Record, L’Oréal Paris strengthens its legacy of innovation and empowerment. More than just a record-breaking moment, the "Free Your Hair" movement is a bold expression of confidence, strength, and self-expression, reaffirming L'Oréal Paris’ leadership in hair care innovation.