Portronics, a leading name in innovative consumer electronics, has announced its entry into the personal care segment with the launch of ZIFRO, a high-speed hair dryer with Magnetic Nozzle designed for salon-like hair styling at home. With its advanced brushless motor, intelligent temperature control, and negative ion technology, ZIFRO redefines hair drying by ensuring fast, efficient, and damage-free results.

Today, maintaining healthy, frizz-free hair has become increasingly challenging due to pollution, excessive heat styling, and changing environmental conditions. ZIFRO addresses these concerns with advanced technology, delivering a powerful yet safe drying experience that enhances hair texture while preventing heat damage. The 1600W Maximum Power Output ensures quick and efficient drying, while the 110,000RPM Brushless Motor generates a 22 m/s strong airflow for faster drying and smooth styling, making it ideal for all hair types.

ZIFRO features Intelligent Temperature Control, which continuously monitors and adjusts heat levels to prevent overheating and protect hair from damage. Its Negative Ion Technology neutralizes static, reduces frizz, and enhances shine, leaving hair silky smooth. The Intelligent Real-Time Display provides users with easy access to temperature and speed settings, ensuring precise control for customized styling. Additionally, its Low Noise Operation ensures a quiet and comfortable drying experience, making it ideal for use at home or in shared spaces.

Speaking about the launch, Jasmeet Singh, Founder & Director, Portronics, said, "At Portronics, we are committed to bringing innovation to everyday products that enhance user experience. With the launch of ZIFRO, we are stepping into the personal care segment with a product that blends technology, convenience, and superior performance. Our focus is on providing solutions that simplify personal grooming while ensuring professional results. We believe ZIFRO will set a new benchmark in hair care, making salon-like styling accessible to everyone."

ZIFRO also comes equipped with a Multifunctional Nozzle, designed for versatile styling, allowing users to achieve different looks with precision and ease. The Magnetic Nozzle easily attaches and detaches for quick adjustments, providing enhanced control over airflow direction for effortless styling. Its Lightweight & Portable Design ensures easy handling and convenient travel-friendliness without compromising power.