Fashion brand Libas on Tuesday announced expansion of its digital presence by launching its products on Myntra’s M-Now platform.

The move is aimed at delivering its products to consumers in 30 minutes.

Sidhant Keshwani, Founder & CEO of Libas said that the company shares a strong and enduring partnership with Myntra for over a decade.

“Expanding this association through Myntra’s M-Now reflects our commitment to evolving with consumer needs and enhancing accessibility. At Libas, innovation drives our approach, and this collaboration marks a significant step in redefining how customers experience fashion-seamless, and effortlessly integrated into their lifestyles.”

Sharon Pais, Chief Business Officer – Myntra, said, “At Myntra, we are constantly innovating to redefine the fashion shopping experience by merging convenience, speed, and style. With Libas now being available on M-Now, we are further empowering our customers to access Indian wear starting 30minutes.”

Myntra’s M-Now, the delivery service currently available in Bengaluru, offers a wide selection of fashion, beauty, accessories, and home products from premium and luxury brands.