Kama Ayurveda, India’s leading luxury Ayurvedic beauty and wellness brand, has officially launched its boutique at Phoenix Palladium, Mumbai, in collaboration with AP Group. This milestone marks the brand’s first-ever franchise partnership in the country. The news was shared by Hamza Patel from AP Group on his LinkedIn page, stating, "It's a pleasure to announce the opening of our Kama Ayurveda Pvt. Ltd. Boutique at Phoenix Palladium, making us the first-ever franchise partner for the brand in India."

Founded in 2002, Kama Ayurveda is renowned for its authentic Ayurvedic formulations, offering a wide range of premium skin, hair, and body care products inspired by traditional Indian wellness rituals. The brand emphasizes purity and efficacy, with products free from artificial colors, fragrances, parabens, or petrochemicals. Additionally, Kama Ayurveda is committed to ethical beauty practices, ensuring its formulations are cruelty-free and not tested on animals.

The newly opened boutique at Phoenix Palladium offers an immersive retail experience, allowing customers to explore Kama Ayurveda’s signature offerings, including its bestselling Kumkumadi range, Bringadi hair care solutions, and therapeutic wellness oils. Designed to reflect the timeless elegance of Ayurveda, the boutique provides a tranquil shopping environment where trained beauty advisors offer personalized consultations, guiding customers toward skincare and wellness solutions tailored to their needs.

With this expansion, Kama Ayurveda strengthens its presence in India's growing beauty and wellness market. Partnering with AP Group, a company known for bringing luxury and premium brands to Indian consumers, further reinforces the brand’s commitment to making Ayurvedic beauty traditions more accessible. The choice of Phoenix Palladium, a premier retail destination, aligns with Kama Ayurveda’s strategy to reach a discerning clientele seeking high-quality, natural beauty solutions.