Allen Solly, a premium fashion brand under Aditya Birla Fashion and Retail Limited (ABFRL), has launched its latest exclusive men's store at Sobha City Mall, Thrissur. This marks the brand’s first ‘new retail id’ store in Kerala, with many more in the pipeline. The expansion reflects Allen Solly’s continued commitment to providing a superior shopping experience and strengthening its retail presence across key markets in India.

The store, strategically located on the first floor of Sobha City Mall, offers a wide selection of men’s apparel, catering to both casual and formal wear needs. Customers can explore the brand’s signature collections, including stylish workwear, trendy casuals, and smart evening wear, all designed with Allen Solly’s signature blend of comfort, innovation, and modern aesthetics.

The announcement of the store opening was made by a company official on LinkedIn, emphasizing the brand’s aim to redefine the shopping experience for fashion-forward consumers in Thrissur. The new store is expected to elevate the city's retail landscape by offering a premium fashion destination for men who appreciate contemporary style and quality craftsmanship.

Allen Solly is part of Aditya Birla Fashion and Retail Limited (ABFRL), one of India’s largest fashion and lifestyle companies. ABFRL has a strong portfolio of leading brands and an extensive retail network across the country. With this new store, Allen Solly continues to expand its footprint, bringing its signature blend of sophistication and relaxed elegance to Thrissur’s discerning shoppers.