Nykaa Fashion has strengthened its menswear offerings by launching The Indian Garage Co. (TIGC), one of India’s fastest-growing direct-to-consumer (D2C) fashion brands. With over 2,000+ styles spanning casual, formal, and streetwear, TIGC aims to redefine how men shop for contemporary, versatile, and globally inspired fashion.

Blending international trends with a distinct Indian appeal, the brand caters to the modern man who values individuality and effortless style. From oversized silhouettes and anime-inspired streetwear to breezy linen ensembles, sleek satin shirts, and sharp formals, The Indian Garage Co. offers fashion-forward styles that transition seamlessly from day to night.

Founded by Anant Tanted in 2012, TIGC has disrupted the Indian fashion market with its fast-fashion approach. Operating under a ‘House of Brands’ model, the company has ambitious expansion plans, including 100+ exclusive brand outlets in the next five years and an international presence on the horizon.

Adwaita Nayar, Executive Director, CEO of Nykaa Fashion, and Head of Owned Brands, said, "At Nykaa Fashion, we are committed to curating the best of both Indian and global brands, providing our customers with access to the most desirable and cutting-edge styles. The launch of TIGC on Nykaa Fashion brings a bold new dimension to our ever-growing menswear portfolio, fusing high-street fashion with versatile essentials that are reshaping the future of modern menswear."

Anant Tanted, Founder & CEO, The Indian Garage Co., added, "As a digital-first brand, The Indian Garage Co. has always adapted to the evolving consumer landscape. Our collaboration with Nykaa Fashion is a strategic step in bringing our bold, trend-driven styles even closer to our customers."

To celebrate the launch, TIGC and Nykaa Fashion have introduced the ‘Too Cool for School’ campaign, featuring influencer collaborations, social media activations, and targeted digital advertising. Additionally, a giveaway campaign will engage fashion enthusiasts, further strengthening TIGC’s presence in the Indian menswear market.