Tasva, the wedding wear brand for the modern Indian man, launched by ABFRL in collaboration with ace couturier Tarun Tahiliani - has unveiled its spectacular flagship store in the heart of Pune. Spanning 2400 sq ft in the prestigious MG Road area, the new store reinforces Tasva’s commitment to delivering luxury and elegance through meticulously crafted garments and a unique shopping experience.

The grand opening was graced by Bollywood celebrity, Vijay Varma, alongside Ashish Mukul, Brand Head, Tasva. More than just a retail space, the Pune store is an experience. Designed to resonate with the evolving tastes of India’s cosmopolitan man. With its blend of heritage-inspired aesthetics and contemporary sophistication, the store reflects Tasva’s vision of redefining modern Indian menswear.

The store showcases Tasva’s festive collection featuring stunning kurta sets and bundis, with vibrant screen prints and modern silhouettes adding a fresh twist to traditional attire. Meanwhile, the wedding collection offers luxurious sherwanis, achkans, indo-western and bandhgalas, crafted from opulent fabrics and detailed with intricate embroidery work.

“We wanted our flagship store in Pune to embody the essence of Tasva – a seamless blend of style, tradition, and craftsmanship,” said Ashish Mukul, Brand Head, Tasva. “Every detail, from the store design to the layout, has been meticulously curated to create a smooth and immersive shopping journey, offering our clients a unique Tasva experience.” With highly trained stylists offering personalized advice and assistance, the Pune store ensures an unmatched retail experience.

Renowned designer Tarun Tahiliani, the creative force behind Tasva, shared his thoughts on the launch: “At Tasva, we have reimagined Indian menswear with a superior fit that rivals the precision of Western tailoring, seamlessly infused into traditional attire. Every garment is meticulously crafted to provide a sharp, refined silhouette while ensuring effortless movement and comfort. Indian wear has long been associated with grandeur, but we believe it should also offer impeccable ease—so men can celebrate their special moments with confidence and grace. Pune has always appreciated fine craftsmanship, and we are excited to bring Tasva’s signature sophistication to the city”

Expressing his excitement about the launch, Vijay Varma said, “I have spent two incredible years as a college student in Pune, and being here for this launch feels like a full-circle moment.” Sharing his personal experience with Tasva, he added, “I’ve worn Tasva multiple times, and what truly stands out to me is how effortlessly light and comfortable the garments are, without compromising on elegance. That’s exactly what’s needed for weddings and special occasions—something that looks regal yet feels easy to wear. Pune has always been a city that appreciates great craftsmanship, and I’m excited to present Tasva to the people here.”

With a growing presence in major cities across India, Tasva continues to set new benchmarks in premium ethnic menswear, offering garments that celebrate tradition, craftsmanship, and modern sophistication. Whether it’s a wedding or a special occasion—special days deserve a Tasva!