Authentic Brands Group (Authentic), a global brand development and licensing platform, today announces a partnership with Brand Concepts Ltd., a pioneer in introducing fashion to travel gear, bags and accessories. The partnership will introduce Juicy Couture bags and accessories in India, marking an exciting expansion of the iconic lifestyle brand for Indian consumers. 

Juicy Couture is a globally renowned brand known for its trendy fashion, bold use of colors, playful designs and glamorous aesthetic that appeals to a young, fashion-conscious audience. The new collection will feature an assortment of handbags, including satchels, hobos, totes and clutches, as well as luggage, backpacks, scarves, caps and lifestyle accessories tailored to the regional consumer. 

“We are delighted to have been granted the license for Juicy Couture's Handbags and lifestyle accessories in India," said Abhinav Kumar, Cofounder & CEO of Brand Concepts Ltd. "Our expertise in curating and delivering premium fashion accessories aligns seamlessly with Juicy Couture's reputation for style. The Indian demographic, with its growing aspiration for high-quality and iconic brands, makes this partnership particularly exciting. We are honoured to be Authentic’s trusted partner in bringing this distinguished brand to a market that values both elegance and opulence. We are confident this partnership will resonate deeply with the discerning Indian consumer.”

Brand Concepts Ltd. will oversee the design, manufacturing and distribution of the bags and accessories. The Juicy Couture products will be available through dedicated stores, Bagline Retail Outlets,  and the D2C website of Bagline, as well as other prominent e-commerce marketplaces. Also exclusively available with ShoppersStop.

“Partnering with Brand Concepts Ltd. to introduce Juicy Couture's iconic style to the Indian market is a significant step for us,” said Henry Stupp, President, Lifestyle EMEA-INDIA at Authentic. “India's vibrant fashion scene and diverse consumer base create an ideal opportunity for the brand. This partnership allows us to showcase Juicy Couture’s signature designs and lifestyle to a wider audience, further enhancing the brand's global presence.”