NEW LAUNCH NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - April 4, 2025 | 175 4 minutes read
XYXX, India’s Premium men’s lifestyle label is redefining men’s innerwear with Tactel, a cutting-edge fabric that offers 8x faster drying than conventional underwear, ensuring superior comfort, freshness, and performance throughout the day. While other brands may use Tactel, XYXX is the first to own the quick-dry space, making it a game-changer in men’s essentials. XYXX sought a fabric that aligns with modern performance needs and found the perfect match in Tactel, enhancing everyday comfort with its quick-drying properties.
While other brands may use Tactel, they don’t position faster drying as their core reason to believe—XYXX has strategically claimed this space, making it a game-changer in men’s essentials.
Unlike traditional fabrics, Tactel is ultra-lightweight, breathable, and moisture-wicking, making it ideal for everyday wear, workouts, and travel. Its ultra-smooth texture and excellent stretch provide second-skin comfort, while its quick-dry properties keep sweat and humidity at bay, ensuring all-day freshness in any climate. Designed with a soft, non-restrictive waistband that stays in place without digging in and ergonomic paneling for better support and movement, XYXX’s Tactel underwear delivers unparalleled ease and performance.
Tactel’s lightweight and quick-dry properties make it ideal for both activewear and everyday wear. XYXX conducted rigorous lab testing to validate the superior performance of Tactel, ensuring that it outperforms traditional fabrics like cotton in every key parameter.
The rise of high-performance fabrics in the global innerwear and athleisure market highlights the growing consumer demand for functional, breathable, and sweat-wicking materials. Tactel has gained popularity across leading international brands due to its fast-drying, durable, and eco-conscious properties, making it a sought-after alternative to traditional fabrics.
With active lifestyles becoming the norm, the demand for moisture-wicking, quick-dry, and ultra-breathable underwear has surged.
The shift towards packable, easy-care, and quick-drying travel essentials has further fueled the demand for Tactel-based products. Its lightweight and durability make it a top choice for travelers and outdoor enthusiasts globally.
As a brand committed to innovation, XYXX is exploring Tactel’s potential beyond innerwear, with future plans to introduce it into categories like activewear, base layers and athleisure. This expansion aligns with global industry trends where multi-functional, technical fabrics are being integrated into daily wardrobe essentials.
With Tactel-powered underwear, XYXX is setting new benchmarks in comfort and functionality, making it a must-have for modern men who refuse to compromise on performance. As the demand for high-performance, quick-dry fabrics continues to shape the future of men’s apparel, XYXX is leading the charge in India.