Outzidr, a rising D2C fashion startup catering to Gen Z consumers, has raised Rs 30 crore (approximately $3.5 million) in a seed funding round led by Stellaris Venture Partners. The round also saw participation from prominent angel investors including Ramakant Sharma, co-founder of LivSpace, and Ghazal Alagh, co-founder of Honasa Consumer—the parent company of Mamaearth.

Founded in 2024 by seasoned fashion and logistics professionals, Outzidr is carving its space in India’s fast-fashion landscape with a trend-first, data-driven approach. The startup targets style-savvy young women with a curated range of occasionwear, including party outfits and vacation styles.

The founding team includes Nirmal Jain—former CEO of Landmark Group’s Styli, Mani Kant Mani—former head of digital and omnichannel strategy at Max Fashion, and Justin Mario—who has led supply chain roles at Aymakan and Styli.

At the core of the Outzidr model lies a “test-and-react” strategy. Instead of betting big on every trend, the company launches new designs in small batches, tracks demand in real-time, and scales up only the most promising products. This agile supply chain allows Outzidr to bring trend-right fashion to market within a cycle of less than three weeks. Since launch, the brand has released over 3,000 styles, with 2,000 new designs added monthly.

The capital raised will be used to strengthen its end-to-end capabilities—spanning design-to-launch supply chain, technology stack, brand development, and inventory management. The company also plans to grow its team and transition 90% of its manufacturing base to India over the next two years, aligning with its goal of building a fast, local, and sustainable fashion supply chain.

Outzidr is also accelerating its omnichannel play. While focusing on its proprietary D2C platform, the brand is expanding its footprint across leading online fashion marketplaces including Myntra, Nykaa Fashion, and Ajio. It is eyeing an annualised revenue run rate of Rs 100 crore within the next 6–8 months.

The company’s positioning is backed by a clear understanding of Gen Z behaviour—seeking affordability, fast trend adoption, and occasion-based styles. Investors see a compelling opportunity in this segment, driven by Outzidr’s rapid execution model and strong founder-market fit.