​AstorMueller AG, the Swiss-based European footwear company renowned for brands like Bugatti, TT.Bagatt, and Salamander, has unveiled its Indian joint venture, Nuvora. This strategic initiative aims to capitalize on India's expanding consumer base and the growing appetite for premium international brands. ​

In collaboration with India's Gaurik Group, recognized for managing exclusive brand outlets nationwide, Nuvora plans to establish a significant presence across India's top 20 cities. The venture's strategy includes a multi-channel approach, encompassing both online and offline platforms, with intentions to inaugurate 10 to 12 exclusive Bugatti stores within the current fiscal year. ​

Sandip Baksi, CEO of Nuvora, emphasized the importance of localized expertise in navigating India's diverse market, stating that such insights will facilitate rapid growth while staying true to the brand's core values.

Echoing this sentiment, Sirish Kumar, CEO of AstorMueller India, expressed confidence that the partnership will redefine India's premium footwear landscape. ​

With a legacy spanning over a century, AstorMueller has built a reputation for delivering high-quality footwear that seamlessly combines fashion with functionality. The introduction of Nuvora represents a significant step in the company's strategy to strengthen its foothold in one of the world's fastest-growing consumer markets.