NEW FASHION PROJECT SUSTAINABILITY GLOBAL
By IFAB MEDIA - NEWS BUREAU - June 28, 2023 | 58 5 minutes read
Angelina Jolie has launched a new fashion project, Atelier Jolie, which aims to promote creativity and sustainability by using deadstock fabric and vintage materials.
Angelina Jolie has launched a new fashion project, Atelier Jolie, which aims to promote creativity and sustainability by using deadstock fabric and vintage materials. The initiative will allow customers to work with master tailors, pattern makers and artisans around the world to create their own unique pieces, while also providing apprenticeships for underappreciated groups such as refugees. Atelier Jolie will spotlight the people involved in the creation of each piece and encourage customers to repair or upcycle their existing clothing. Jolie said the project was inspired by her “appreciation and deep respect” for tailors and makers she has worked with over the years.
Angelina Jolie, the renowned actress, director, and former special envoy for the United Nations’ refugee agency, has announced a new fashion venture aimed at promoting sustainability and assisting refugees. The project, called Atelier Jolie, will allow customers to participate in the making of their own creations with master tailors, pattern makers, and artisans around the world while keeping discarded fabric out of landfills.
Jolie stated on Instagram and Atelier Jolie’s new website that the project will make use of deadstock fabric and vintage materials. The goal is to create a community of creativity and inspiration, regardless of socio-economic background. The brand will spotlight the people who play a part in each creation and bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill.
The project aims to help share the richness of cultural heritage and support the development of their businesses. In addition, customers will be able to repair or upcycle pieces from their closets as a way to eliminate waste. Jolie believes that the highest form of self-expression is to create for ourselves, and the project aims to cultivate more self-expression.
The idea for Atelier Jolie stems from Jolie’s “appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression,” she said.
No further details have been released about the project. When Jolie stepped down from her U.N. special envoy post in December, she said she felt it was time “to work differently” by directly engaging with refugees and local organizations.
Jolie’s fashion choices generate intense interest in the media. She and her children are often photographed, and their styles are dissected. Two of her children, Shiloh and Zahara, wore pieces from their mother’s archive to the premiere of her 2021 film, “Eternals.”
In line with News4Jax, the project hopes to create a community of creativity and inspiration while promoting sustainability and assisting refugees. Atelier Jolie will allow customers to participate in the making of their own creations with master tailors, pattern makers, and artisans around the world while keeping discarded fabric out of landfills. The brand will spotlight the people who play a part in each creation and bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill.
The project aims to help share the richness of cultural heritage and support the development of their businesses. In addition, customers will be able to repair or upcycle pieces from their closets as a way to eliminate waste. Jolie believes that the highest form of self-expression is to create for ourselves, and the project aims to cultivate more self-expression.
The idea for Atelier Jolie stems from Jolie’s “appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression,” she said.