The House of Rare proudly announces the grand opening of its first Rare’Z by Rare Rabbit store in Indore, marking a significant milestone in the brand’s retail journey. Strategically located at Unit No. UG-09, Upper Ground Floor, Phoenix Citadel Mall, this state-of-the-art store spans 830 square feet and sets a new benchmark for luxury shopping in the city.

This launch underscores The House of Rare’s commitment to expanding its footprint across India while offering customers an elevated and immersive shopping experience. Known for its forward-thinking designs and uncompromising quality, Rare’Z by Rare Rabbit aims to redefine fashion retail in Madhya Pradesh.

Conceptualized as a destination for premium footwear, the new store features an extensive and stylish collection, including standout lines such as the bold Inferno metallic series, the sleek monotone suede Ragno collection, and the vibrant, sporty Varsity range inspired by university-style aesthetics. In addition to footwear, the store also houses a curated selection of streetwear apparel, from graphic tees to utility-inspired cargo pants—delivering a complete 360-degree fashion experience.

Pulkit Verma, Chief Business Officer - Digital, The House of Rare, shared, “We are thrilled to open our first Rare’Z by Rare Rabbit store in Indore, as part of our strategy to bring the brand to key markets across India. This launch is a pivotal moment in our mission to offer Indian men a more personalized and experiential approach to footwear shopping. Our aim is to engage with Indore’s fashion-forward audience by combining convenience with premium craftsmanship and design. This store is an important step in making Rare’Z more accessible while strengthening our relationship with customers nationwide.”

Located within the prestigious Phoenix Citadel Mall, the Indore store promises a thoughtfully designed retail journey that reflects The House of Rare’s brand ethos. With an already strong presence in major metros, this new store represents a deliberate move to tap into emerging regional markets and serve the evolving style needs of India’s discerning consumers.