Gargi by P. N. Gadgil & Sons is giving the classic sorry-not-sorry a glow-up. With the launch of its latest brand campaign, The Ultimate Cheat Code, Gargi positions itself as the go-to gifting solution for those everyday missteps that words alone can’t fix.

Forgot an anniversary? ‘Borrowed’ your sister’s favourite bag without asking? Promised to call back and… didn’t? We’ve all been there. Gargi’s new campaign leans into these relatable moments with a wink and a sparkle, offering jewellery as the ultimate get-out-of-trouble card.

A series of three digital films highlighting a different ‘oops’ moment will roll out through April and May 2025. The first film is live and running across YouTube, Instagram, Facebook, and top Marathi entertainment channels, including Star Pravah, Sony Marathi, and Colors Marathi. The campaign is also being showcased in theatres across Pune, Delhi, Indore, Nagpur, Thane, and Vashi.

Speaking about this, Aditya Modak, Co-founder of Gargi, said, “In today’s world, how we make amends has evolved. It's not just about saying sorry but showing up with something that reflects thought and intent. The Ultimate Cheat Code captures this shift with wit and emotion, reminding people that sometimes, a thoughtful gift speaks louder than words.”

Backed by the legacy of P. N. Gadgil & Sons, Gargi has quickly carved its own space in India’s fashion jewellery segment with designs that are elegant, accessible, and crafted for today’s generation. Available across 4000+ pin codes, the brand has been expanding its offline footprint, with exclusive stores in cities like Pune, Thane, Indore, Aurangabad and Delhi NCR. With initiatives like celebrity collaborations, festive collections, and now The Ultimate Cheat Code, Gargi continues to blend emotion, aesthetics, and storytelling, making it a name to watch in India’s modern jewellery market.